Extension Writing Tips

<h1>Extension Writing Tips</h1><p>Extended expositions need not be stalled by an incomprehensible composing remaining task at hand. The way to progress is in picking Biology Extended Essay themes that are fascinating and educational. Be explicit about the inquiries you need replied in your exposition, however be adaptable on the subject choice and structure.</p><p></p><p>The best kinds of Biology Extended Essay points are undoubtedly certainty based or realities based articles. Be that as it may, they ought to be written in a fascinating way, not simply an endeavor to have the realities. As it were, this is a variety of Argumentative Writing. In any case, so as to make the contention convincing, the paper ought to likewise be convincing to peruse, and each section ought to impart the examination and revelation process.</p><p></p><p>An investigation of Biology as an assortment of information utilizing an assortment of c lassifications for a particular branch is the thing that comprises a Biology Extended Essay point. A generalist see regarding the matter might be expanded to permit a progressively definite investigation of one subject. The individuals who have some expertise in a specific region will advance their individual contemplations on a specific branch or their own points of view, and may include extra data how Biology can be of help here and there to a particular calling or situation.</p><p></p><p>Biologists can talk about their feelings on a specific branch, just as show how Biology can add to their field. Researchers' sentiments may originate from perceptions, experimentation, tests, and factual strategies for estimation. A wide range of Biology might be examined, including hereditary qualities, neurobiology, cell and sub-atomic science, morphogenesis, environment, and evolution.</p><p></p><p>An paper won't be enticing if the scientist does n't make any reference to the strategies for explore. Accordingly, Biological Extension Proposal Writing recommends that the writer makes the topic of the examination composed obviously. The utilization of language and graphs are additionally helpful. Clearly, if the analyst picks the utilization of 'elements' in his/her diagram,the peruser may become mixed up in the potential error of the meaning.</p><p></p><p>Readers' instincts are a factor in their comprehension of the subject. For instance, an individual without formal investigation of Genetics may be unable to depict a quality's activity. Accordingly, the Biology Extended Essay points must offer models, information, and clarification regarding the picked subject. While it is imperative to tell the peruser about the realities, a Bio paper ought to underscore the uniqueness of the knowledge.</p><p></p><p>There are numerous examples of Biology Extended Essay points accessible. At the point when you settle on a subject, compose an example exposition, with the thoughts set forth all through the procedure of research. The educator may not call you in to give input and criticism.</p><p></p><p>Readers should feel as if they are taking a visit through the profession and the life of a scientist, and this is the reason Biology Extended Essay points ought to be inquire about based. Don't simply go to the library and pull up a couple of books, however they can be utilized. With this example augmentation composing, you get the data from the paper and it is anything but difficult to utilize it, yet it gives the peruser the comprehension of the topic.</p>

Alarming Details About Best Research Paper Writing Services in Usa Exposed

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How to Write a Unique College Essay Topic

How to Write a Unique College Essay TopicWriting a unique college essay is the main challenge that you face while writing your assignment. Writing is difficult because of the fact that it requires the use of proper language and the presentation of information in such a way so that it can be appreciated by a reader.There are many ways in which you can present your ideas and facts in a unique way so that they can be accepted by the reader. One way is to use a combination of conventional format with a twist. Using an unconventional format to write a college essay topic can make it unique. It will help you to express the importance of the subject matter in a much better way.The most important thing in creating unique college essay topics is to be creative and not to think too much before going ahead. Do not become too anxious about your writing style and about the result you expect. The best way to start with your topic is to choose something related to the subject of your assignment. Wi th that you have an idea of the general topic of your college essay topic and you can plan your topic accordingly.A lot of writers have difficulty creating unique college essay topics. They end up with a topic that has been thought out and planned. This means that you have tried to find the best possible topic and to get away from the usual ones, which usually fail.When you start to do the thinking, you do not give any final word to your subject, so you do not have the time to explore the ideas. You may end up getting too many subjects to cover in one topic. You may end up having a very long piece of paper which is unreadable.The trick here is to keep the first idea for the subject and search for more ideas related to the subject. You may have come across several subjects related to your college topic and you can start brainstorming and then add more topics. If you can, you may even start to explore different fields or some special classes that you think would help you write your es say.Remember that when you have decided on the topic of your college essay topics, do not fall into the trap of being too rigid. Just try to be creative and find out new ways to present your ideas. Always remember that you have to write in a creative manner and also not be too rigid in the subject matter that you choose. Writing college essays is a challenge that you can meet successfully, provided you have the right approach.

Alzheimers Disease Essays - 1089 Words

Alzheimer’s Disease Alzheimer’s disease is a complex illness that affects the brain tissue directly and undergoes gradual memory and behavioral changes which makes it difficult to diagnose. It is known to be the most common form of dementia and is irreversible. Over four million older Americans have Alzheimer’s, and that number is expected to triple in the next twenty years as more people live into their eighties and nineties. (Johnson, 1989). There is still no cure for Alzheimer’s but throughout the past few years a lot of progress has been made. Doctors need a sure way to diagnose the disease before treatment or studies can be done. The diagnosis is an autopsy of brain tissue examined under a microscope. In addition, medical history,†¦show more content†¦Due to the inability of the brain to replace nerve cells, some brain function is lost. The key question in Alzheimer’s disease is, what causes the neuron degeneration (Johnson, 1989)? The focus for finding the cause is on abnormal structures found in the brain of people with Alzheimer’s. Unfortunately, the abnormal structures the brain undergoes still has researchers uncertain as to how they are involved in Alzheimer’s and exactly how the disease occurs. Therefore, not knowing the exact causes of the disease, the signs and symptoms will help with the diagnosis. The first sign may be mild forgetfulness that progresses to affect language, reasoning, understanding, reading and ALZHEIMER’S 4 writing. There has been known cases of people with Alzheimer’s who become anxious, aggressive and wander away from home (Wallace, 1998). These individuals have a severe case of the disease and must be taken care of on a daily basis. Alzheimer’s progresses and affects individuals differently. Many signs are shown in the individual with the disease, which allows you to classify which stage the individual is in. Some of the signs to look for are, difficulty learning and retaining new information, reasoning and abstract thought, judgment and planning, poor language skills, inhibition and impulse control and short term memory loss (Wallace, 1998). If any or all of these signs occur, the individual most likely has Alzheimer’s.Show MoreRelatedAlzheimers Disease1334 Words   |  6 PagesAlzheimer’s Disease Brittany Mathis HCS/245 July 14,2013 Tynan Weed Abstract Alzheimer’s has many causes and affects each patient differently. There have been studies done that have found that older African American’s are more likely to develop Alzheimer’s than older whites. A cause of Alzheimer’s has not been completely identified yet, but genetic and environmental factors are known to increase the risk. While we all know that Alzheimer’s is a complicated disease there areRead MoreThe Disease Of Alzheimer s Disease1421 Words   |  6 Pagesengulfed by a mysterious disease. The neurons being cut off and destroyed by two abnormal structures. First memory is affected gradually getting worse. Then one is unable to think properly, reason, and lacks of self control. Gaps are formed in the brain s ventricles, due to the amount of dead tissue. In the end, it will lead to death. All of this may sound like something from a science fiction movie but infact its very real. These are all known possible symptoms of a common disease that affects aboutRead MoreAlzheimer s Disease And Disease935 Words   |  4 Pageswith Alzheimer’s disease. This disease is commonly found in the elderly. This explains why people assume older people have a bad memory. Alzheimer’s does not occur in a short period of time, it typically takes months to develop. It involves gradual memory loss due to two specific protein fragments that spread to different parts of the brain killing brain cells as they go. As mentioned in the article Alzheimer’s Disease Fact Sheet (2015), Dr. Alois Alzheimer first discovered the disease by noticing somethingRead MoreThe Disease Of Alzheimer s Disease1677 Words   |  7 Pagesone thing Alzheimer s cannot take away, and that is love. Love is not a memory - it s a feeling that resides in your heart and soul.† (Fade to Blank). The human brain is a remarkably complex organ that processes, stores, and recalls information. â€Å"Alzheimer s disease (AD) is a slowly progressive diseas e of the brain that is characterized by impairment of memory and eventually by disturbances in reasoning, planning, language, and perception. Many scientists believe that Alzheimer s disease resultsRead MoreThe Disease Of Alzheimer s Disease1304 Words   |  6 Pagesperson knows well, or asking questions continuously can be signs of a more serious problem. It is a disease of the brain that started slowly and gets worse as the time progresses. Alzheimer’s is a progressive destroying of brain tissue that primarily strikes people over the age of 65. Brain functions such as memory, comprehension, and speech deteriorate. The term first introduced by Dr. Alois Alzheimers in 1906. Memory is lost first. As days passes, attention tends to distracted, simple calculationsRead MoreThe Disease Of Alzheimer s Disease1172 Words   |  5 PagesAlzheimer’s Disease Alzheimer’s disease is the 6th leading cause of death in America. It kills more than breast cancer and prostate cancer combined. Alzheimer’s accounts for 70-80% of dementia cases. By the age of 65, 1 in 9 people are diagnosed and by the age of 85, 1 in 3 people will have the disease. According to the Alzheimer Association, 5 million people in American have Alzheimer’s. Alzheimer’s starts to form 20 years prior to being diagnosed. Learning about Alzheimer’s can help familiesRead MoreAlzheimer s Disease : Disease1759 Words   |  8 Pages Alzheimer’s Disease Madison Lollar Psychology 1030-C62 Volstate Community College Word Count: 1,589 Alzheimer’s Disease: When it comes to Alzheimer’s, I know firsthand how it affects individuals and their families. My great grandfather had Alzheimer’s for many years before his passing late last year, at age 92. Alzheimer’s is a disease that many individuals suffer with each year, but yet with all the advancements in modern medicine we still have no cure for it. There are differentRead MoreThe Disease Of Alzheimer s Disease1385 Words   |  6 PagesThe disease stem cells could fix is called Alzheimer’s Disease (AD). The reason I chose this topic is because I have seen first hand how badly someone who suffers from Alzheimer’s Disease is affected in their daily lives. This disease completely takes over their lives and they turn into a completely different person who can hardly function. AD is very tough on the loved ones of the person suffering from it because that person, most of the time has no idea what is going on or who their loved onesRead More Alzheimers Disease Essay1174 Words   |  5 Pages Alzheimer 1 nbsp;nbsp;nbsp;nbsp;nbsp;It is inevitable that eventually each of us will grow old and begin to face more and more health problems as our age rises. Elderly people are challenged by many illnesses and diseases that unfortunately, are incurable. One disease that becomes more common as people age is Alzheimer’s disease. Alzheimer’s a common cause and a form of dementia and can severely damage a patient’s cognitive functions and can ultimately cause death. Living with Alzheimer’s diseaseRead MoreAlzheimer s Disease : A Disease1304 Words   |  6 Pages10, 2015 Alzheimer’s Disease Alzheimer’s is a disease in the brain that affects a person’s memory, thinking, and behavior. It is the most common form of dementia and is common in adults older than 65. More than five million Americans are being affected by Alzheimer’s at this moment. Alzheimer’s comes in three stages; early, middle, and advanced. The disease is caused by the shrinking of the brain due to many risk factors and genetics. Dementia and Alzheimer’s disease are often confused because

Net Present Value and Other Investment free essay sample

List the methods that a firm can use to evaluate a potential investment. There are discounted and non-discounted cash-flow capital budgeting criteria to evaluate proposed investments. They are 1) Net present value: NPV is a discounted cash flow technique, which is the difference between an investment’s market value and its cost. NPV = Present value of cash inflow- Present value of cash outflow The investment should be accepted if the net present value is positive and rejected if it is negative. Profitability index: PI is a discounted cash flow technique in which present value of an investment’s future cash inflows divided by its initial cash outflow. It is also called benefit/cost ratio. PI = PV of cash inflows / PV of cash outflows If PI is positive, it will be accepted otherwise reject. 3) Internal rate of return: IRR is the discount rate that equates the present values of cash inflows with the initial investment associated with the project thereby causing NPV = 0 If IRR ? required rate of return the project is accepted. We will write a custom essay sample on Net Present Value and Other Investment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If IRR lt; required rate of return the project is rejected. Payback period: Payback period is the exact amount of time required for a firm to recover its initial investment in a project as calculated from inflows. It is a non-discounted cash-flow technique. 5) Discounted payback period: The time required for the discounted future cash flow at the firm’s required rate of return of a project to recoup the initial outlay is called discounted payback period. An investment is accepted if its discounted payback period is less than prescribed number of years. 6) Accounting rate of return: ARR is a non-discounted cash flow method in which accounting information’s are used rather than cash flows. ARR= (Average annual profit after tax/Average investment over the life of the project) * 100. Question 2 : Why is the NPV a preferred method when evaluating a potential investment opportunity? NPV is the process of valuing an investment by discounting its future cash flows minus the initial outlay. The investment should be accepted if the net present value is positive and rejected if it is negative. Most of the companies use both NPV and IRR technique because the theoretical and practical strengths of the approach differ. On a purely theoretical basis, NPV is the better approach to capital budgeting as a result of several factors. Most important is that the use of NPV implicitly assumes that any intermediate cash inflows generated by an investment are reinvested at the firm’s cost of capital. The cost of capital tends to be a reasonable estimate of the rate at which the firm could actually reinvest intermediate cash inflows, the use of NPV, with its more conservative and realistic reinvestment rate is in theory preferable. Use of NPV is not a time consuming because it enhances theoretical superiority. Question 3 : What is the IRR? How is it related to the NPV? Is the IRR always an effective method when evaluating a potential investment opportunity, and why? IRR is the discount rate that equates the present values of cash inflows with the initial investment associated with the project thereby causing NPV = 0. If IRR ? required rate of return the project is accepted. If IRR lt; required rate of return the project is rejected. For finding out the IRR, we set NPV equal to zero and solve to find out the discount rate. This discount rate is compared with required rate to find out whether the project to accept or reject. So NPV rule and IRR rule leads to same accept or reject decision. IRR is always an effective method when evaluating a potential investment opportunity because it helps to calculate the returns on more complicated investments. IRR also have practical advantage because we can still estimate IRR, if we do not know the appropriate discount rate. It is also easy to understand and communicate. IRR is most common method because financial analysts prefer talking about rates of return rather than dollar value. Question 4 : Using the article from the Sydney Morning Herald, discuss why John Whiteman, the senior portfolio manager at AMP Henderson, can be considered ‘skilled’ in respect of his stock pickings. Why would it benefit fund managers to use discounted cash flows when picking stocks? According to the article of Sydney morning herald, Mr. Whiteman the senior portfolio manager is considered ‘skilled’ because he used to achieve the targets of his designed portfolio, in which most of his assumptions were write. Mr. Whiteman used to forecast for at least 10 years in which becomes less accurate. After plotting, he discounts the value back to today’s dollars in converting the future value into the present value. This in turn benefits the financial managers in knowing the value of the share today and can be easily know the price of the share is over or undervalued in the market today. If the shares are undervalued he can easily make his suggestion or a proposal in the purchase of the shares or vice versa. Mr. Whiteman’s analysis also depends on the credibility of the industry focusing mainly on the different aspects of the company.

My Main Object In This Story Was, Essays - Charles Dickens

"My main object in this story was, to exhibit in a variety of aspects the commonest of all the vices: to show how Selfishness propagates itself; and to what a grim giant it may grow, from small beginnings" - Charles Dickens about the purpose of his novel: Martin Chuzzlewit (130) "Because the selfish man sees no common interest or bond between himself and the rest of his world he is free from moral compunction, free to construct a false self, mask, r?le, or persona, and at pains to protect his real self from the encroachments of a hostile world." - Joseph Gold (131) "Any kind of imagination separated from its material or emanation becomes a Spectre of Selfhood..." - Blake (134) 12/20/96 Source: Charles Dickens: Radical Moralist Author: Joseph Gold Publisher: The Copp Clark Publishing Company (1972); p. 130 - 146 SELFISHNESS VERSUS GOODNESS AND HYPOCRISY VERSUS CANDOR In his book, Joseph Gold gives us a rundown on how selfishness embodies itself throughout Martin Chuzzlewit. He analyses likely symbols in the book, which gave me more of an insight and a new perspective that helped me view the main characters and their transformation in a different setting. Selfishness and hypocrisy mark their victims with false shells and distorted personalities and lead them to believe in their superiority over mankind. This renders them incapable of experiencing anything real and leave them fumbling after false truths, while taking advantage of the pure at heart. This seems to be the essence of what Gold wants to communicate with his analysis. Pecksniff is the hypocrite who shuns no one when it comes to him making a profit. Unconscious of his inability to self-reflect or perhaps proud of his exalted virtuousness, Pecksniff is the epitome of righteousness, as Gold explains; he is in the book to display the extreme and helps clarify America's role as a "national Pecksniff". Through him do Thomas Pinch and Martin Chuzzlewit the Elder finally open their eyes to their own lesser vices; Pinch's na?ve behavior changes after confronted with the real, or should I say false shell of, Pecksniff, while Chuzzlewit Sr. sees parts of himself in Pecksniff and is at the same time reminded of true virtue, honesty and human interdependence through Thomas Pinch. Gold goes thoroughly into an analysis of the paradigm between Jonas and the Book of Jonah, both characters fleeing from their own selves; it isn't until they accept the wale, as Sairey Gamp puts it, signifying Jonah's return to God in the whale's stomach, that they can reach self-fulfillment. Jonas's"god" is Tigg Montague and their travel is in a coach going to Salisbury. It is here Jonas becomes aware his own self and the path which he has to follow, which ends up with the deaths of Montague and himself. Gold's analysis recognizes the main aspects of the book and his variety of quotes from other analysts/authors supporting his hypothesis (if he was ever unsure!), convinces me of the symbolism present in Martin Chuzzlewit and the very apparent human failings in some of the characters. Charles Dickens: Radical Moralist covers all of the major events and important interactions and relationships between Martin Chuzzlewit's characters and explains their importance for the advancement of the book's story-line. Me reading the MC analysis...!

Operations and Process Management of EasyJet

Operations and Process Management of EasyJet Introduction EasyJet is a British airline offering domestic and international services across more than six hundred routes in over thirty-two countries. Based in London’s Luton Airport, the carrier enjoys a huge customer base due to its competitive quality services, customer care rapport, and increased employee motivation and retention (EasyJet Plc: At Glance n.d.).Advertising We will write a custom coursework sample on Operations and Process Management of EasyJet specifically for you for only $16.05 $11/page Learn More Other four United Kingdom’s airports within which the carrier enjoys wide market base include Gatwick, Stansted, Southend, Bristol, and Edinburgh. Likewise, the carrier boasts of huge markets in Malpesa, Naples, Venice, Nice, Basel, and Geneva. Other areas of influence include Paris Orly, Paris Charles De Gaulle, Lisbon, Lyon, and Rome Fiumicino. In order to consolidate the market base, EasyJet Company has a series of clearly de fined goals and objectives. This paper seeks to explore the culture in EasyJet Company that drives it to success. Similarly, the paper seeks to understand the gaps that exist within the success structures that derail the company’s goals. At the end of the analysis, the paper gives recommendation for areas that require improvement to ensure EasyJet remains competitive in the provision of air travel services. Strategies for Success In order to execute these core values and ensure a high rate of return on investment, EasyJet employs various strategies for success. Some of the key strategies are highlighted below. Employee variables High performance culture EasyJet strives to develop a high performance culture in the provision of goods and services to its customers. In order to do this, the company promotes employee engagement, training, and appraisal to ensure adequate motivation. Such a setting together with high rewards for employees and instant appreciation structures ensure that EasyJet enjoys a competitive advantage over other players in the airline transport sector (Gostick and Elton 2012).Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Employee engagement reviews and statistics help forms employee engagement programmes of the company. This approach takes place on an annual basis with continuous improvement to implement the outcomes of the surveys successfully. As Gostick and Elton (2012) observe, such employee examinations help the company evaluate individual goals and ambitions of the employees, thereby creating an avenue for the development of company goals and objectives within specified timeframes. Similarly, the company ensures inclusivity in job execution. In this context, EasyJet captains and non-technical staffs get additional day trainings and capacity building on leadership and management roles in the company. Such an initiative p lays a critical function in supporting the commercial objectives of the company. Effective communication culture For an organisation to achieve its strategic goals, it is important for the leaders to develop an effective open communication culture (Slack, Brandon-Jones, and Johnston 2013). EasyJet has an adequate internal and external communication structure that enables employees stay up-to-date with the business progress. The chief executive officer holds weekly call on the top management staff while the employees in the lower carders of management get updates from frequent news round-ups. In the same way, the executive management teams organise frequent base visits to communicate new strategies of management to the people on the ground. All these coupled with the community-based newsletter ensure a complete chain of communication from the company’s leaders to the consumers (Belasen 2000). Recognition and reward Reward and recognition plays an imperative role in recruitment and retention of employees as Armstrong (2012) denotes. Salary and wage reviews carried out annually with reference to the trending market rates ensure that employees’ packages are at per with the prevailing economic situations. The focus on cash and variable payment includes annual performance-based bonuses calculated depending on employee and company output levels and grants of company shares (Slack, Brandon-Jones, and Johnston 2013). In the company’s competitive recruitment segment, EasyJet employs an inclusive policy that ensures complete regards to affirmative action.Advertising We will write a custom coursework sample on Operations and Process Management of EasyJet specifically for you for only $16.05 $11/page Learn More Operational Process EasyJet has an established recruitment campaigns that ensures recruitment of the best human resource base. In the company’s recruitment policy, recruitment recommends flexible employment contr act for the cabin crew. This policy ensures continued growth in the company’s employee base. Currently, the company has more than seven hundred and fifty cabin crew and more than one hundred flexi crew pilots (EasyJet Plc: At Glance n.d.). With 38% internal recruitment structure, the management and administrative department of the company has more than three hundred functionalities (EasyJet Plc: Low Cost with Care and Convenience n.d.). Employee wellbeing culture Employee physical and psychological health influence company performance. Driven by the desire for maximum employee production, EasyJet Airline Company recognises employees’ wellbeing and wellness. Employee engagement terms takes into account an employee’s personal commitments, goals, and health status (Attridge 2005). Successful and profitable companies rely on an industrious and healthy workforce. In order to maintain the health status of the employee, EasyJet offer support to employees undergoing str essful situations, and those professional and social challenges. These it does through the Employee Assistance Programme under the human resource department. EasyJet anonymously assesses employees’ stress situations through a confidential reporting helpline set out for employees to report their concerns (Goldsby and Martichenko 2005). Total Quality Management (TQM) Employment of a highly productive workforce combined with great innovation and research avenues within EasyJet enables the technical and management staffs to develop viable innovative and creative ideas that seek to consolidate the customer base (Beyerlein and Beyerlein 2006). Low cost of travel and relatively cheap tickets of the business class remains the greatest innovative idea that continues to earn the company great profits. With the desire to capitalise on the frequent passengers using the economy class for business trips, EasyJet developed a low-cost ticketing system with increased carriage capacity. At the same time, increase in fleet and high number of international routes capitalised on the economic and business class with relatively high quality services, ensuring increased revenues.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Under this model, low-cost passengers with frequent travels get the service provided in the premium class at relatively low costs (Dodgson and Gann 2008).  Low-cost-High fleet carriage ensures highly focused point flyers, limited flight schedules for the carriers, and increased number of refundable ticketless flights. Such a system consolidates the loyalty of the frequent business travellers within nine hundred mile destinations. For the fleet carriers, the model ensures maximum capitalisation of the aircraft capacity based on effective ground services, controlled flight schedules, reduced timeframes in the hauling stations, as well as a high number of flight trips between cities and secondary airports (EasyJet Plc: At Glance n.d.). These initiatives ensure that the aircraft take minimal time on the ground with high frequency flight times. Notably, increased number of flights increases the company’s earnings.  Moreover, the model provides simplified structures necessary f or efficiency at the workplace, especially in customer service provision. Efficient service delivery with a lean and productive human resource system translates to high productivity, leading to the competitive edge that EasyJet enjoys in the air travel industry. Similarly, in the process modelling, EasyJet maximise on the use of the Boeing 737 series (EasyJet Plc: Low Cost with Care and Convenience n.d.). With a large carrier and relatively simple navigation manual, the use of this series ensures that the company cuts costs of training and re-training of captains and pilots, replacing spare parts, and maintenance of the aircraft. With the processing model cutting down the cost related to carriage and aircraft maintenance, EasyJet enjoys high productivity and profit margins. The management has also created a culture of quality-service provision among employees. In this move, the principles of agile and lean leadership are evident. The management uses feedback from consumers to develo p fully new products in the airline. In addition, there exist a decentralised decision-making framework that helps in empowering employees in making responsible decisions in a timely manner. Supply Chain Management (SCM) Supply Chain Management (SCM) encompasses all activities that have to occur so that consumers get the right goods and services within a specified time schedule. SCM at EasyJet commence with the suppliers and closes with consumers. In a bid to deal with customers directly, EasyJet has cut down its supply chain; it primarily use downstream supply chain type of management. However, it occasionally uses upstream option to rent and purchase planes from Airbus and Boeing (Supply Chain Management 2009). In its SCM, the company uses the push strategy to initiate communication between the purchaser and the vendor. Advertisements at EasyJet create awareness among consumers, hence making them opt to use the products. This is a pull strategy of the SCM as used by the company. I n addition, the company has automated its services to increase efficiency within the supply chain, as well as reduce costs. (Supply Chain Management 2009) Service concept EasyJet boasts of a superior built-in business advantage. In order to hack away the overhead costs of production, EasyJet takes some of the unconventional approaches. For example, its modern 737 aircraft run on a relatively lower cost in comparison to the older versions. Reduction in cost is associated with increased number of seat in the EasyJet’s branded version of the aircraft. Similarly, a 737 airbus requires less training and retraining of crew thus reducing the cost of production. This unique approach allows the company to develop a cost per set model in comparison to competitors in the airline travel industry. In the seat sales model, prices start at very low levels and increases as the company registers more sales. However, it is important to note that relative price level for the seats remain lowe st in comparison to the competitors (O’Neil 2003). Capacity management and resource control EasyJet promotes seat-by-seat sales model through a series of initiative. Capacity management and controlled used of resources represent one of the underlying drivers of this model. The company eliminated the business class of passenger. In a conventional airliner running business class services, the maximum number of passengers in a 737 airbus stands at 109. However, EasyJet, after scrapping the business class modifies 737 airbuses to a capacity of 149 passengers. This helps reduce the cost of cabin crew overheads. Similarly, EasyJet runs a ticketless system of booking. This implies that the company engages directly with the passengers reducing the costs of contracting agents. Ticketless systems also reduce the frequency of delays passengers undergo when picking up their tickets. Contrary to many air travel carriers, EasyJet does not offer free food and snacks to the passengers. This helps cut down the cost of cabin overheads. All these factors coupled with avoidance of congested airports with delays help the company enjoy significant gains through the reduction of turnaround costs and maximum utilization of resources (O’Neil 2003). Quality Assurance As a management strategy, quality assurance focuses on providing confidence within the employee base. It stipulates a set of procedures and measures necessary to ensures quality standards and process that propels the company to develop goods and services beyond the customer expectations. Quality assurance entails all activities in the product design, development, production, and installation. In EasyJet’s quality assurance policy, the company has, pre-determined sets of standards required for effective quality control. This policy aims at detecting defective products especially in the fleet tools and aircraft machinery. As a result, the company manages to control the purchases of counterfeit products t hat jeopardize productivity (O’Neil 2003). EasyJet’s Four Vs and their Impacts on Organizational Performance Volume dimension This dimension involves the development of work systems and processes that improve productivity. Volume dimension is set out in the company’s manual; it defines clearly the output targets with specified timeframes (Wang 2009). In such a setting, structuring of volume goals lowers the unit costs of production since a large number of products take care of expenses like rent and other overhead costs. At EasyJet, the use of the Boeing 737 series ensures carriage of high number of business class passengers in relation to other aircrafts. The earning from extra passengers help cut down production costs. A typical Airbus A319 comes with one hundred and twenty-four seats. Variety dimension In this operational management dimension, companies strive to remain flexible in order to meet the dynamic demands of the customer. For the small business ente rprises, the major aim remains keeping up with the dynamic customer fashions, while for the multinational companies, consolidating the customer base in regards to loyalty plays a key role in this dimension (Noe and Noe 2012). In order to earn the best returns out of this dimension, it is mandatory for companies to employ adequate skilled staff for service improvement. For EasyJet, recruitment, employee training and development, and workforce retention structures play a significant role in executing this dimension. EasyJet boasts of committed, passionate, and selfless employees driven by the desire for increased output levels and improved customer care. Visibility dimension This dimension focuses on the level of expose a company gives to its operations and services. For example, with increased internet connectivity in the global markets, online marketing strategies are important drivers of this dimension. Major companies continue to use online platforms to maximise market sales. Easy Jet uses its online ticketless platform in order to maximise on the sales of seats in flight carriers. Online booking service increases the level of visibility of the company while maintaining accuracy, precision, and reliability in service delivery. Similarly, these electronic points of sale increase the rates of service delivery since they allow customers to choose from the wide variety of service under an automated checkout system. Variation dimension This takes care of the work output levels in regards to seasonality of service demands. In order to maximise sales volumes during the peak seasons without stretching the productivity levels of the existing staff, Phelps (2003) notes that major companies recruit part-time employees or short-term contractors to cover for the workforce deficit during peak seasons. EasyJet enjoys the use of this dimension, especially on the number of fleet cabin crews during the peak travel seasons (EasyJet Plc: Low Cost with Care and Convenience n.d.). Such recruitment structures eliminate the probability of high opportunity costs during the low seasons. Recommendation The rate of globalisation requires risky and daring global investments. Therefore, focusing on a limited area, confines a company’s profit levels. Inasmuch as EasyJet boasts of high number of destinations, its services are limited to only thirty-two countries. Creating global partnerships with other carriers in services delivery as they explore new parts of the world is a sector that requires prompt evaluation. Despite the difficulties that arise in exploring new markets, the company has the necessary resources to acquire new destinations in Africa, Asia, and the US. Creating partnerships with local carriers provides and ample avenue for accessing new markets as the company strives to conquer the global air transport services is one approach that can be of great help to the company’s sustainable growth (Pollack 2001). Conclusion EasyJet stands as the leading airliner without passengers connecting to destination via various hubs. Despite flying longer distances, the carrier ensures that passengers go through end-to-end journey structures. This ensures that the aircraft takes ore hours in the air than on the ground. Markedly, this strategy does not only seek to increase efficiency in passenger transports, but also acts as one of the innovative ideas with the widest base of multiplier advantages. If the company introduces a culture of profit making under the same circumstance it currently offer services, high value profit margins are achievable. Likewise, exploration of newer markets outside Europe acts a recipe for improved earnings. Putting together these personal traits within the innovation and creativity culture in the company’s policies ensures that EasyJet remain a major competitor in the air travel business. References Armstrong, M 2012, Armstrongs handbook of reward management practice improving performance through reward, Kogan Page, London. Attridge, M 2005, The integration of employee assistance, work/life, and wellness services, Haworth Press, New York. Belasen, A 2000, Leading the learning organisation: Communication and competencies for managing change, State University of New York Press, Albany, New York. Beyerlein, M., and Beyerlein, S 2006, Innovation through Collaboration, Emerald Group Publishing Limited, Bingley. 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